Branding mobile apps is a new way deciding market value. Several studies suggest that consumers spend a large percentage of their time on mobile apps. In addition to connecting and communicating with customers through the app, an enterprise also needs to explore ways to use the app as an extension to its brand image.
An enterprise can even consider making mobile app branding an integral part of its mobile app development strategy.
While developing a mobile app to extend its brand, an organization must explore ways to make the app stand out in the crowd and deliver an outstanding user experience. Also, the organization must test the mobile app under varying user conditions. To nurture a strong relationship between the customer and the brand. At the same time, a mobile app developer can also implement several mobile app strategies to capture user attention and meet user expectations.
Let’s understand 7 effective mobile app branding strategies
1. Opt. for user centric app design
Mobile app branding strategies also focus on meeting user expectations and improving user experience. A mobile app developer must remember the end-user is going to use and judge your app. Hence, its functionality, usability, and performance will directly impact mobile app branding. While developing the mobile app, the developer must perform A/B testing to understand user needs and assess user experience accurately. A/B testing will further help the enterprise to design the app with elements and features that will be appreciated by the users.
2. Personalize app’s user experience
If users encounter problems and bugs, the user experience will get impacted. Hence, an enterprise must get its mobile app tested elaborately to make users say good things about the brand. A business can further enhance brand appreciation by personalizing the app’s user experience. Emerging technologies like near field communication (NFC), Artificial intelligence, and machine learning have made it easier for businesses to understand the preferences and choices of individual users. An organization must leverage the customer data collected from various sources to personalize the app’s user experience and enhance brand image.
3. Choose the best name for the mobile app
A mobile app developer can easily enhance mobile app branding by choosing the most appropriate name for the mobile app. While naming the app, the mobile app developer must remember that its name will make users identify the mobile app. He can always consider naming the app based on its functionality and usage. Also, he needs to ensure that the name is relevant for the app and easy to pronounce and remember.
4. Choose the best icon for mobile app
The mobile app icon will help the user to connect with the brand. Hence, a mobile app developer can easily make his mobile app stand out in the crowd by creating a unique icon. He can even consider creating multiple app icons and compare these app icons to choose the one that connects with users and depict the app’s key features. At the same time, the mobile app developer needs to ensure that the app icon complements the app’s color scheme and refers to the app directly.
5. Enable user to refer and share the app
No enterprise nowadays can implement mobile app branding without focusing on social media networks. Most users do explore ways to share information about recently downloaded mobile apps. Also, they refer their social media friends to use an app that delivers an outstanding social media experience. You can easily create a powerful mobile app brand by allowing users to share information through various social media channels. Social networking channels like text messages, email, and social media accounts, etc. The word-of-mouth promotion can also help the enterprise to promote its mobile app as a popular brand.
6. Maintain Consistency
No enterprise can enhance branding by creating a fancy mobile app. While developing a mobile app, the enterprise must define and implement the brand guidelines. Logos, images, typography, and color of the mobile app should be proper. Also, it is important to ensure that the app delivers original and relevant content/information to users in the most appealing way. The theme and guidelines of the brand should be implemented throughout the mobile app. Also, the essential elements of the app such as fonts and colors must appear consistent across various screens. The consistency will make it easier for users to remember and recall the app over a longer period.
7. Monitor and evaluate competitors
While implementing mobile app branding strategies, a mobile app developer must remember that most organizations nowadays brand mobile apps. Many enterprises even use innovative ideas to promote their mobile apps as popular brands. Hence, it is always important for a mobile app developer to monitor the mobile app branding strategies used by competitors and explore ways to score higher. An enterprise can easily enhance user experience and engagement by updating mobile apps regularly.
In the end, organizations do have numerous options to choose from several mobile app branding strategies. But as a mobile app developer, you must remember that mobile app branding is an ongoing process.