Apps have made our lives super easy since they manage doing a few of our daily life functions just with a click of a button. Be it getting your weekly groceries or booking your salon appointments, one really does not feel the need to step out of the house anymore. Smartphones have made it super convenient for us to sustain with the amazing app technology which makes life less tedious. Most businesses are selling their products and services via apps today because the internet gives them a wider reach and higher revenue. Selling your product and service to the right customer the right way is all it takes to make your brand popular on the internet. In this article we will be talking about the need for video integration for mobile apps for your business.
A picture is better than a thousand words. Aren’t we all well aware about that? Imagine, a series of photos trying to market your product or service on the web, a video can do way better than photos. In a recent study, it was stated that visual content does a lot better than textual content on the internet. An app user would engage and relate more with video content than a write up! This stands true even for static images. Video content does better on an app compared to static images since app users engage more with videos. This is why it is very necessary for your business app to have video integration.
Let’s discuss this further to fully understand the need for video integration for mobile app. Here are a few reasons why your business app needs video integration to get more engagement and revenue:
1. Customer Engagement
Video content on your business app can get you a massive amount of customer engagement. A recent study stated that app users engage a lot with video content. They have the ability to relate with video content more compared to all other forms of content available on the internet. This is why it is very necessary to have video integration on your business app.
You can create short and funny videos for your app which will keep a lot of customers and app users engaged. This way, you can make your brad way more recognised and popular. If you have an option for app users to create videos and upload on your app too, you will get a high level of customer engagement in no time. Try and incorporate video integration of all forms in order to increase customer engagement for your business app.
2. Good Content
Even if your business is about fitness and you have a gym, you can always take a step further and offer your users something complementary to your core, like workout videos that your users can look at whenever they want for inspiration or training. It’s not going to bring you money, but good content will increase your users’ loyalty!
Good content is very necessary for your business up. Look up on the internet and be aware of what is trending and what kind of content app users are into. Make informational videos and educate your audience right on how to use your product. You will kill two birds with one stone with this kind of practice. You will have a pool of app users who will be interested in buying your product and they will know the importance of your product thoroughly too.
3. Product Marketing
With the video integration feature on your app, you can do some good product marketing and increase your sales. Educate your app users about how they can use the product you are trying to sell to them. You can create a product video and explain the advantages of your product. That will eventually start creating a massive demand for your product increasing your sales and revenue.
Product marketing via video integration on your mobile app can also save you the time of individually teaching every customer about how to use your product. All you have to do is record a video of the way to use your product and post it on your app for millions of people to watch it. If they feel the need to use your product, they will buy it.
4. Event Management
So here is the thing, if you’re hosting one to promote your product or service, or a gathering of business representatives on a particular topic (like the famous Web Summit for example, which adds videos of their talks every year for users to check out during and after the event), videos is what you need. You can start teasing your audience by adding ‘trailer’ videos that anticipate the event and invite people to sign up, and follow up afterwards with behind the scenes, interviews and more!
You can elaborate and explain everything bout your product via a video with the video integration feature on your business app. You do not have to worry about anything. You can give a out a descriptive video about your product on your business app stating its advantages and the way to use it along with other necessary information.
Apart from that, you can also post videos about people using your product and elaborate their experience of using your product. A potential buyer will always relate to the other user’s experience which is why video integration in your app is necessary.