Mobile app is very common to every user. The functional app is essential for many businesses. Like how we use Google to find our problems. We also need an app for all such problems.
In the business world, every big to mid-sized business has its app. Therefore, the future of mobile app development is getting enlightened as time passes.
Now, if you are wondering what a simple app can do for your business this article is for you!
Let’s see the top 10 reasons that you need an app to spark your business.
1. Sales Growth
Earlier newspaper, flyer, brochure, leaflet was used as main medium of marketing. And these mediums were useful to generate sales as well. But today, everything has changed.
Only a mobile app and social media accounts is enough to spread your business news to consumers. One mobile application is as powerful as newspaper ad or even a sales person for that matter.
Push notifications via app is nothing but a blessing in disguise. You can promote discounts, new product launch and everything else on app.
2. Customer building:
As we all know, customer is the foundation of any business success. So, it is important to build loyal force of customers. Earlier it was difficult to measure conversion rate but today via mobile app and analytics you can understand the exact behaviour of you customers.
They do not need to remember your website or search on Google. Since they already installed your mobile app, they can easily reach you. You can easily establish a strong relationship with your customer no matter where they reside.
3. Increase visibility
As a tech-savvy generation, we spend most of our time on social media. With multiple attractive features like connecting with friends, taking pictures using filters or simply buying things. Social media apps are the kings in marketing industry. Similarly, if your app is worth spending time for then it will automatically help to increase brand visibility.
4. Strengthen Brand Image
The more wisely and strategically you will use your mobile app, it can be your biggest strength. The more often you can get your target customers involved in you app, the sooner they will be ready to buy your products or services.
5. Business Process Optimization
In a way, you can say that having a mobile app is a blessing. The mobile app provides a great solution for multiple areas of your business. From human resources to document management, you can have it all through your mobile app.
6. Competitive Advantage
Your mobile app can be your competitive advantage if you know what to do with it. And if your app offers more benefits and unique advantages than the rest. You can certain that your business will bloom in no time. According to the research, 25% of smartphone users, age 18 to 44 can’t even remember when the last time their smartphones weren’t next to them. They just are roaming around from one app to another.
7. Create a direct marketing channel
Mobile app works as a great marketing tool. You can boost your marketing channel through this. Through the push notification, you can constantly remind your customers about your products and services whenever it makes sense.
8. Additional Earning
You can open a new income channel through your mobile app. Apps are monetized through in-app advertisement, by introducing paid features to your customers.
But it is not like all the features in the app should be paid. Some basic features that give the gist of your app should be free. Keeping few basic yet prominent features gives the customer the idea of your app. This will help them in making decision about if they should buy paid features.
9. Boost website traffic
If you can optimize your app properly, you will not only attract more downloads but also get highly-targeted traffic and backlinks from high authority pages. Selecting and placing the right keywords will surely help you to get more visibility and potential exposure for your websites. It required committed maintenance, if you can do so you can easily boost website traffic.
10. Stand Out
Mobile apps are still new to small businesses. Many people are still adapting to fast-changing environment of app. So, this is your chance to stand out from your competitors.
Your competitors will be shocked by looking at your forwards-looking approach when it comes to app.
Lastly, it is easy to get lost in the crowd of other successful businesses. But having a mobile app will certainly give you some benefits over others. Why not take a chance and develop your signature mobile app. You surely won’t regret it.
Using an online app builder like ON AIR you can create an app without any technical knowledge. All you have to do is drag and drop the features. Creating a very basic app and publishing it to the market is the first step in business success.